“Plain Stealing”: Sam George Slams DStv, Demands Price Cut by August 7 or Face Suspension
In a fiery press conference on Friday, August 1, 2025, Ghana’s Minister of Communications, Digital Technology and Innovation, Hon. Samuel Nartey George, issued a bold ultimatum to MultiChoice Ghana, operators of DStv: slash subscription prices by 30% or risk losing your broadcasting license.
Speaking during the Government Accountability Series in Accra, the Minister accused the South African media giant of exploiting Ghanaians through unfair pricing, describing their actions as “plain stealing.”
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According to Mr. George, the directive has already been communicated to the National Communications Authority (NCA) and will take full effect on August 7 if MultiChoice fails to comply.
Huge Price Disparity Between DSTv in Ghana and DSTv in Nigeria
The Minister revealed that a premium DStv bouquet that costs Ghanaians the equivalent of US$83 is being offered to Nigerians at just US$29—for the exact same content.
“How can anyone explain this price disparity?” Mr. George questioned. “The Nigerian naira has depreciated by 409%, yet their citizens pay far less.”
Meanwhile, MultiChoice Ghana had responded with a 9-page letter, dismissing the government’s request and branding the Ghana cedi’s recent recovery as a ‘fluke.’
Mr. George rejected this response, citing ongoing macroeconomic improvements, including the strengthening of the cedi, as legitimate grounds for a reduction in subscription fees.
Government Cracks Down on Consumer Exploitation
He stressed that the government will not tolerate the continued exploitation of Ghanaian consumers and emphasized that this directive aligns with broader efforts to ensure transparency, affordability, and fairness in Ghana’s digital broadcasting space.
“We are not asking for a favour. We are demanding fairness. Ghanaians cannot keep being ripped off,” he asserted.
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