How To Develop Your Content

How to develop a content for mass consumption be it for social media, videos, web pages or books is a herculean task for most people. Some seek the services of expert content creators whilst others train to master the craft.

Content is as an integral part of any digital product or service you come across. Its relevance can’t be written off.


Being a vital component of information, a content must be written with the necessary know how to make it achieve its aim. Some of this can be said to be in these formats;

  1. Web Page Copy
  2. Social Media Posts
  3. Keynote Speeches for events
  4. Podcasts
  5. Landing pages
  6. Video scripts
  7. Email newsletters
  8. White papers
  9. YouTube videos

To be able to achieve this feat, the writer should know these and practice them as often as possible to help him/her develop skills and experience needed for this work.


  • Catchy Headline: A headline will tell whether audiences will want to read or watch the rest of your work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content.


  • Grab Attention. You have three seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.


  • Research. You must have extensive knowledge on the topic you’re writing about, especially if it’s in the areas of business or health. Include statistics, data and metrics to establish credibility and support your claims.


  • Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.


  • Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals and brand persona.


  • Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.


  • Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.

Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there—it’s also important to produce high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.

Are you getting the results you want from your content writing? Walker Sands provides top-notch content marketing services to help you reach target customers, generate more leads and amplify your reach.

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Ghparrot is one of the fastest growing news hubs in Ghana. It is managed by Nukunu Media Inc. a Ghanaian non-partisan, non-profit organization focused on the delivery of news reportage and documentaries ranging from education, health and socioeconomic lives of Ghanaians across the country necessary for the development and inclusion of deprived communities in the developmental, decentralization and democratic process of the country.


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