On Saturday’s entertainment program on Kessben FM, renowned entertainment critic Agieutah voiced his opinion on the newly launched GMX App, calling for a stronger communication strategy and broader public education to ensure the app’s long-term success.
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Agieutah shared his insights on the importance of public understanding and awareness for the GMX App to thrive in the competitive tech landscape. “For GMX to stand the test of time, there needs to be a dedicated team that communicates its benefits effectively. The public must understand how this app fits into their daily lives and how it enhances their experience,” Agieutah explained.
In his view, without a strategic communication and education effort, even the most promising tech innovations can struggle to find traction. “People need to know not just what GMX does but why it matters to them,” he added.
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As Ghana’s app ecosystem grows, Agieutah’s advice highlights a broader trend: the necessity for technology companies to bridge the gap between innovation and user adoption through clear, effective communication and user-centric education strategies.
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